Background

ili & ili.U are sister brands from Bangkok. ili focuses on creative projects for clients, while ili.U shares stories and tips for sustainable, DIY living.

Challenge

With a pre-existing logo, the brands wanted to evolve their identity for the digital landscape — keeping it human, lighthearted, and imperfect, while unifying both voices.

What I Did

Services: Visual Brand Identity · Tone of Voice · Communication Design · UI/UX · Website
I redesigned the visual and verbal identity across both brands , from logotypes and color palette to bilingual typography, layout systems, and content templates, creating a cohesive yet flexible ecosystem.

Outcome

A human-friendly brand system that celebrates imperfection and kindness across every touchpoint — website, blog, and social media — giving ili & ili.U a confident, cheerful, and grounded digital presence.