CURRICULUM VITAE
Pitshaya Chonato / Sai
Digital Designer & Design Researcher
Currently based in Rotterdam, Netherlands | Open to remote work & relocation opportunities
Contact
Education
MSc Design for Interaction (Medisign)
2023–2025
Faculty of Industrial Design Engineering, TU Delft, Netherlands
Graduated Cum Laude, GPA 8.6/10
Thesis: Living in Data, Together - participatory design research on how Thai families share health data to support chronic care, resulting in a framework for relational use in health technologies
Healthcare collaborations: Amsterdam UMC (cardiovascular care workflows), LUMC (cardiac recovery family support)
Industry: Versuni/Philips - usability research and iterative prototyping for HomeRun vacuum app
Collaboration with TU Delft Library on health information access project
BSc Industrial Design
2009-2014
Faculty of Architecture, Chulalongkorn University, Thailand
Graduated with Second-Class Honours, GPA 3.28
Foundation in product design, visual communication, and editorial design across print, digital, and physical media
Work Experience
Digital Designer & Data Designer
2019-2023
Punch Up & WeVis
Designed interactive data platforms for civic organizations, journalists, NGOs, and government institutions - translating complex datasets into tools for policy decisions and public transparency.
Created data visualization tools for healthcare policy decision making (HITAP procurement analysis), COVID-19 public health communication (Bangkok Post misinformation tracker), and urban health infrastructure (King Prajadhipok's Institute district data)
Led 3-year design partnership with Equitable Education Fund - designed digital ecosystem including design system, platform architecture, and data visualization tools across multiple products
Designed wildfire impact storytelling website for climate journalism, translating satellite data into public narratives (Pulitzer Center funded)
Built election transparency platform with WeVis tracking government voting records and political party campaigns
Designed and led data storytelling workshops for healthcare and financial organizations (Red Cross, Bangkok Bank, Bangkok Post) - training non-technical teams to work with complex data
Worked in small cross-functional teams (PM, dev, designer) from research through implementation
Content Manager
2017-2018
Fungjai (Music Platform)
Led content strategy and brand communications for music products
Managed creative team and analyzed user data to inform content decisions
Established communication guidelines for Thai youth audiences
Visual & Digital Designer
2014-2016
Fungjai (Music Platform)
Designed iOS/Android music streaming app focused on independent Thai artists
Created responsive websites and promotional materials for music events
Skills
Research & Design
Participatory design · Contextmapping · User research · Usability testing · Health design research · Co-design facilitation · Data workshop facilitation ·
Digital Design& Data Visualization
UI/UX (Figma, Sketch) • Data visualization (Flourish, Mapbox, RawGraph) • Interactive prototyping (p5.JS, create.xyz, Lovable, Claude Code) • Web design (Webflow, Framer, Basic HTML/CSS)
Work Collabortation Tools
Adobe Creative Suite • Microsoft & Google Workspace • Notion • Airtable • Canva
Language
English (Professional, IELTS 7.5) · Thai (Native) · Dutch (Basic, learning)
Awards & Features
NWO's ICT.Open
2026
Presented abstract HCI & Societal Impact track: Navigating Waves of Care Together: Adaptive Health Data Sharing in Thai Parents and Adult Children Living with Metabolic Conditions
4TU Design United e-magazine Publication
2025
Wave of Care featured under Health and Wellbeing at Dutch Design Week 2025.
Pulitzer Rainforest Journalism Fund
2023
Grant awarded for an environmental data journalism project on Thailand’s wildfires, in collaboration with Punch Up and Workpoint News
NL Scholarship
2023
Merit-based scholarship for outstanding international students at TU Delft (€10,000).
Finalist – Thesis of The Year - Graphic Design Category
2014
Selected at the annual art4d Degree Show, Thailand.
What I'm Looking For
Design research or product design roles where human complexity is treated as the nature to design with, not the problem to solve - across chronic care and family coordination, aging and care networks, mental health and social support, civic technology and collective action, AI and human collaboration in care settings.
Personal Interests
I enjoy reading Oliver Sacks, Jenny Odell, and A Tale for the Time Being - books that sit at the intersection of science, humanity, and how we make sense of time. I watch films across genres to borrow other people's lenses and reflect on my own world.
I cook when I need to think with my hands. And I believe in taking time off - observing people, nature, and little things. Slow activities like walking, kayaking, or spending hours in museums remind me pause and pondering is a part of the process.