Background

The Equitable Education Fund (EEF) tackles Thailand's systemic education inequality by providing financial support to children and youth from disadvantaged backgrounds. Their infinity symbol logo represents the butterfly effect—small interventions creating lasting change. Many children from low-income families face limited pathways to higher education and secure employment, requiring coordinated efforts to connect resources with communities in need.

The Challenge

EEF needed a cohesive digital ecosystem to communicate complex inequality data, facilitate donor engagement, and document ongoing community interventions. The platforms needed to be accessible to diverse audiences—from policymakers and researchers to potential donors and community members—while maintaining clarity around systemic issues.

What I Did

Over three years (2018-2021), I designed multiple platforms:

Brand Identity & Direction Development (with Pariphat Sinma & SALMON.LAB): Developed renewed visual identity with logo, color system, and brand guidelines establishing EEF's presence as a research-driven organization

• Interactive Map (with Boonmee Lab): Created navigation tools helping contributors identify schools and communities in greatest need

• Storytelling Websites (with Punch Up): Designed narrative-driven sites raising awareness about education inequality and communicating project updates to maintain public awareness, including "Main Website" and "Community Project Maps" translating research into accessible narratives

• Community Visual Assets: Collaborated with illustrators for project blog visuals documenting skill-building initiatives across Thailand

Collaborated with Punch Up, Boonmee Lab, OpenDream, Salmon Lab, Pariphat Sinma, and various illustrators.

Outcomes

Designed a comprehensive digital ecosystem that translated research insights into accessible narratives, strengthened donor engagement through clear navigation tools, and documented community impact—supporting EEF's mission to systematically reduce educational inequality in Thailand.

Link

View project: csr.eef.or.th/commubased-map